The Seahawks' game against the Indianapolis Colts on Sunday will be the NFL Inspire Change game, a social justice initiative, "aimed at reducing barriers to opportunity, particularly in communities of color, and showcasing how the NFL family is working together to create positive change." This year, the Seahawks are hosting minority owned businesses for a marketplace before the game kicks off. We interviewed some of the businesses that have partnered with the Seahawks through the Hawk's Huddle program this season.
The business are:
1. Tell us what inspired you to start your business.
QueenCare
I started QueenCare because I wanted to offer healthier, holistic options in regards to self care products and experiences while serving a community focused mission to provide inspiration to girls who may not have had extensive opportunities to advance. I wanted to be a part of instilling in the next generation good human values and marketable skills that they will need to be able to compete globally. QueenCare is here to support positive community and economic development in urban communities.
All Paws Pet Bakery
All Paws Pet Bakery was inspired by my dog Jaxon, who struggled with severe gastrointestinal issues for years. After trying countless store-bought foods without success, I started researching pet nutrition, consulting veterinarians, and making homemade, human-grade meals and treats. Within weeks, Jaxon's health transformed, and that moment changed everything for me. I realized that other pet parents were facing the same frustrations I had; wanting truly natural, safe, high-quality options they could trust. That's when I knew I wanted to create treats that were not only wholesome and preservative-free, but made with the same care I give my own dogs; Hadley, Miele, Jaxon, and Max.
Gift of Life
Gift of Life Marrow Registry, a 501(c)(3) nonprofit, was founded in 1991 during the international search for a lifesaving marrow donor for Founder and CEO Jay Feinberg. Jay was just 24 when he was diagnosed with leukemia, and his only option for survival was to find a matching donor. At that time, there were few people registered as donors, and due to a lack of diversity in the registry, there were no matches for Jay. His family would not take no for an answer, and, at a time when there was no social media, mounted a grassroots search to find his match. Tens of thousands of people volunteered to be tested, and over the course of four years, dozens of others who needed transplants were saved, but no match turned up for Jay. As his health declined, a young man whose friend had been saved by one of those matches asked to run a last, hopeful drive – and his donor was found.
2. What are some of the challenges or hurdles you had to overcome
Puffy Pandy
Creating brand new business comes with many challenges. One of the biggest was renovating the space and figuring everything out from scratch. To save on costs, we handled much of the renovation work ourselves, which ended up taking longer than expected and lots of hiccups.
Something people don't often mention about owning your own business is how difficult it can be to maintain a healthy work-life balance. I left my 9–5 only to find myself working around the clock but I don't regret it. I truly love what I do.
Gift of Life
There are two major challenges facing registries: First, educating people about the process, so they understand it is not painful or dangerous. Today, more than 95% of such transplants are for blood stem cells, collected from the arm. Donors who visit our beautiful, state-of-the-art collection center in Boca Raton, Florida say it is one of the most meaningful experiences of their lives.
Our second biggest challenge is that, since matches are based on inherited genetic factors – similar to the way hair and eye color are passed down – we need to increase registry diversity so that every patient can find a match. Currently, only 29% of Black patients find their donor, so we absolutely invite everyone, 18 – 35 years old, and in good health, to join the registry at www.giftoflife.org.
Baked From The Hart
To be consistent not only in showing up for work, but to spread that consistency in all aspects of my life by being up in one but down in another. The struggle of balancing my life puts everything else in order.
Magpie Mouse Studios
We've opened up a retail location and have been having trouble with getting foot traffic. We use these great opportunities with the Seahawks and the Intentionalist to advertise for our store workshops.
3. What do you enjoy most about being a small business
All Paws Pet Bakery
I love being able to connect directly with pet parents at farmers' markets and pop-ups, hearing stories about their pets, and seeing how excited dogs get when they try my treats. Being small means, I can stay true to my values; quality ingredients, transparency, and genuine care. Nothing is mass-produced; everything is personal. It feels like an honor to help improve the health and happiness of pets in my community.
Puffy Pandy
My favorite part of being a small business is getting to share my love of desserts with the community. I love being creative, coming up with fun flavors, trying new ideas, and seeing people, especially kids and families, enjoying our treats and space. I've met so many amazing people along the way, and being part of their celebrations and everyday moments is the best part. I love building a little sweet space in the heart of White Center.
Magpie Mouse Studios
A few years ago we pivoted to doing small group workshops and that is my favorite part of the business now. I love seeing what people create. Especially when they say they aren't creative. They always make great work.
4. What does it mean to your business to be amplified by the Seahawks?
Baked From The Hart
It means that obviously I'm doing something right and that my business ethics align somewhat of the Seahawks. It gives my business added exposure.
That I am extremely grateful of being given this opportunity to partner up with the Seahawks. It's not easy for small business, especially today, you've got to do more than your best in crossing all your T's and dotting all your I's.
QueenCare
The Seattle Seahawks are a first-class organization. I have been a proud 12 for some time now and will remain to be because I have witnessed the greatness of the people that make up the organization both on and off the field. To be amplified by such a great organization is truly an honor and a powerful affirmation of the work we do at QueenCare. The Seahawks' platform allows our story to reach more people, expanding our impact and helping us connect with those who share our vision of wellness, equity, and empowerment.
Check out photos of the Seahawks 53-man active roster for the 2025 season.
This is a 2025 photo of DeMarcus Lawrence of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks defensive end DeMarcus Lawrence (0)
This is a 2025 photo of Drew Lock of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks quarterback Drew Lock (2)
This is a 2025 photo of Nick Emmanwori of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks safety Nick Emmanwori (3)
This is a 2025 photo of Michael Dickson of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks punter Michael Dickson (4)
Seahawks kicker Jason Myers (5).
Seahawks kicker Jason Myers (5)
This is a 2025 photo of Jalen Milroe of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks quarterback Jalen Milroe (6)
This is a 2025 photo of Uchenna Nwosu of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Uchenna Nwosu (7)
This is a 2025 photo of Coby Bryant of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks safety Coby Bryant (8)
Seahawks running back Kenneth Walker III (9)
Seahawks running back Kenneth Walker III (9)
This is a 2025 photo of Cooper Kupp of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks wide receiver Cooper Kupp (10)
This is a 2025 photo of Jaxon Smith-Njigba of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks wide receiver Jaxon Smith-Njigba (11)
This is a 2025 photo of Ernest Jones IV of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Ernest Jones IV (13)
This is a 2025 photo of Sam Darnold of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks quarterback Sam Darnold (14)
This is a 2025 photo of Elijah Arroyo of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks tight end Elijah Arroyo (18)
This is a 2025 photo of Jake Bobo of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks wide receiver Jake Bobo (19)
20 FS Julian Love is in his fifth season in the NFL and his first season with the Seahawks.
20- S Julian Love (2023-Present)
This is a 2025 photo of Devon Witherspoon of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks cornerback Devon Witherspoon (21)
Seahawks wide receiver Rashid Shaheed (22)
This is a 2025 photo of D'Anthony Bell of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks safety D'Anthony Bell (23)
This is a 2025 photo of Zach Charbonnet of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks running back Zach Charbonnet (26)
This is a 2025 photo of Riq Woolen of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks cornerback Riq Woolen (27)
This is a 2025 photo of Nehemiah Pritchett of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks cornerback Nehemiah Pritchett (28)
This is a 2025 photo of Josh Jobe of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks cornerback Josh Jobe (29)
This is a 2025 photo of Brady Russell of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks fullback Brady Russell (38)
This is a 2025 photo of Ty Okada of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks safety Ty Okada (39)
This is a 2025 photo of Robbie Ouzts of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks fullback Robbie Ouzts (40)
This is a 2025 photo of Chris Stoll of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks long snapper Chris Stoll (41)
This is a 2025 photo of Drake Thomas of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Drake Thomas (42)
This is a 2025 photo of Tyrice Knight of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Tyrice Knight (48)
This is a 2025 photo of Jared Ivey of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Jared Ivey (51)
This is a 2025 photo of Patrick O'Connell of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Patrick O'Connell (52)
This is a 2025 photo of Boye Mafe of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Boye Mafe (53)
This is a 2025 photo of Olu Oluwatimi of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks center Olu Oluwatimi (55)
This is a 2025 photo of Connor O'Toole of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Connor O'Toole (57)
This is a 2025 photo of Derick Hall of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks linebacker Derick Hall (58)
This is a 2025 photo of Christian Haynes of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks guard Christian Haynes (64)
This is a 2025 photo of Charles Cross of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks tackle Charles Cross (67)
This is a 2025 photo of Abraham Lucas of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks tackle Abraham Lucas (72)
This is a 2025 photo of Josh Jones of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks tackle Josh Jones (74)
This is a 2025 photo of Anthony Bradford of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks guard Anthony Bradford (75)
This is a 2025 photo of Grey Zabel of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks guard Grey Zabel (76)
This is a 2025 photo of Bryce Cabeldue of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks guard Bryce Cabeldue (77)
This is a 2025 photo of Mason Richman of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks offensive lineman Mason Richman (78)
This is a 2025 photo of Cody White of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks wide receiver Cody White (82)
This is a 2025 photo of AJ Barner of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks tight end AJ Barner (88)
This is a 2025 photo of Nick Kallerup of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Signed tight end Nick Kallerup (89) on May 2, 2025.
This is a 2024 photo of Jarran Reed of the Seattle Seahawks NFL football team. This image reflects the Seahawks active roster as of June 10, 2024 when this image was taken. (AP Photo)
Seahawks defensive tackle Jarran Reed (90)
This is a 2025 photo of Byron Murphy II of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks defensive tackle Byron Murphy II (91)
This is a 2025 photo of Mike Morris of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks defensive end Mike Morris (94)
This is a 2025 photo of Brandon Pili of the Seattle Seahawks NFL football team. This image reflects the Seattle Seahawks active roster as of June 9, 2025 when this image was taken. (AP Photo)
Seahawks nose tackle Brandon Pili (95)
This is a 2024 photo of Leonard Williams of the Seattle Seahawks NFL football team. This image reflects the Seahawks active roster as of June 10, 2024 when this image was taken. (AP Photo)
Seahawks defensive end Leonard Williams (99)
