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Friday Roundup: Seahawks Take Home Two Clio Awards For Throwbacks Campaign 

The Seahawks marketing, production, design and digital team won two Clio Sports Awards for best website and best integrated campaign for the launch of the Throwback Uniforms. 


Good morning, 12s. Here's a look at what's out there today — Friday, November 17 — about your Seattle Seahawks. 

The Clio Awards is an annual, international awards program dating back to 1959 that recognizes innovation and creative excellence in advertising, design and communication.  It is considered one of the world's most recognizable advertising awards. 

"Bringing our Throwback campaign to life was a nearly two-year process and was truly a labor of love across our entire organization. We had a lot of fun with it and were thrilled to see the incredible rection of the 12s," said David Young, Seahawks Chief Operating Officer. "Winning two Clio Sports Awards as a result, one of the most prestigious awards programs in the marketing world, is such a nice recognition for the creative and innovative content we aim to deliver to our fans year after year." 

The Seahawks won an award for the 90s “Dial Up Seahawks Throwback Microsite.” During the launch of the Throwback, Seahawks ranked No. 1 in overall engagements in the NFL, despite other NFL teams also releasing their throwback uniforms. 

The second award the Seahawks won was for the overall integrated campaign. The Seahawks Throwback campaign helped to generate more than three times the sales of any other Seahawks jersey launch and No. 1 in sales for NFL alternate uniform launch.

Social Post Of The Day

The numbers behind the Kenneth Walker III 64-yard touchdown vs. the Commanders.

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The throwback uniforms were worn by some of the most iconic players in Seahawks history, paving the way for future generations of Seahawks.

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