Renton, Wash. - The Seattle Seahawks and American Family Insurance today announced a multi-year partnership extension that kicks off the Seahawks 40th anniversary season. The partnership celebrates 40 years of Seahawks history with four exhibit and artwork spaces for fans to re-live and learn about their favorite moments and players.
New fan experiences on game day include:
Legends Experience:The Legends Experience is located in American Family Insurance Touchdown City every home game and features a museum-like format that walks visitors through highlights of more than 40 years of Seahawks history. The exhibit features unique stories from the club's past, iconic artifacts, authentic locker room gear, historic video and images, and a stage where a Seahawks legend will sign autographs two hours prior to each home game. A custom 40th anniversary book will be given away to the first 150 fans before each home game.
American Family Insurance introduces the new Seahawks Legends wall along the concourse of CenturyLink Field to honors players of Seattle's past. Steve Largent, AmFam's Telisa Yancy and Seahawks President Peter McLoughlin were all on hand for the ceremony.
Wall of Legends:The Wall of Legends is a permanent mural featuring a mix of Seahawks legends from the past who have had a unique impact on the franchise. Among the 28 former players featured throughout Seahawks history are all-time greats, including: Shaun Alexander, Walter Jones, Cortez Kennedy, Dave Krieg, Steve Largent, and Jim Zorn. The Wall of Legends is located on the main field plaza level.
Spirit of 12 Wall:American Family Insurance provides an update to the popular Spirit of 12 Wall, located in the West Plaza, with a mural that brings fans and former 12 Flag raisers together. A tradition that began in 2003, the 12 Flag has become a symbol of Seahawks supporters all over the world and helps unite a passionate spirit of community that has grown in strength and reaches far beyond the Northwest.
12 Flag Raising Experience:Fans are invited to step into the role of a 12 Flag raiser and experience first-hand the emotion of raising the 12 Flag prior to kickoff. The six-foot structure includes an actual flag pole and simulated view from the new fan deck.