RENTON, Wash. – The Seattle Seahawks will return to Germany with the opening of Seahawks Haus, powered by AWS. The two-day fan activation will open November 8-9 in Berlin, with a special weekend of activities surrounding the NFL's first Berlin game. Seahawks partner Amazon Web Services (AWS) will be expanding its partnership with the team to become the first Seahawks Haus sponsor.
Seahawks Haus, powered by AWS, will be housed at BRLO Brwhouse and feature AWS interactive games and a special AWS x Seahawks panel with discussions around the team's use of data & analytics to win. Fans will also enjoy appearances with Seahawks Legend Jermaine Kearse and international mascot, Bam, along with exclusive giveaways and more.
Seahawks Haus, powered by AWS
Date: November 8-9, 2025
Location: BRLO Brwhouse, Schöneberger Str. 16, 10963 Berlin, Germany
Hours: Doors open 12:00 PM.
Activations
Saturday, November 8:
- Fan Contests
- Live DJ
- Meet & Greet with Seahawks Legend Jermaine Kearse
- AWS panel featuring Jermaine Kearse and special guests at 6:30 PM
Sunday, November 9:
- Seahawks vs. Cardinals Watch Party – 10 PM kickoff
The Seahawks first partnered with Amazon Web Services (AWS) in 2019. Last year, the team announced a multi-year extension to their strategic partnership with AWS to remain the team's Official Cloud Provider, as well as machine learning, artificial intelligence, and generative AI provider. Under the partnership, the Seahawks utilize the depth of AWS's unmatched cloud technologies to provide data-driven insights that help inform decisions across the club's football and business operations.
"Our partnership with the Seattle Seahawks is built on a shared belief that technology can elevate every aspect of the game. By using AWS generative AI and machine learning, they are able to uncover insights that help coaches make faster, smarter decisions, enhance player performance, and deepen engagement with fans," said Ari Entin, Head of Sports Marketing, AWS. "This partnership exemplifies how AI can accelerate innovation both on and off the field — transforming the Seahawks' operations today while shaping the future of football intelligence."
As part of the NFL's Global Markets Program, the Seahawks were granted marketing rights in Canada in 2021, followed by Germany, Austria and Switzerland in 2024, and Australia and New Zealand in 2025. In the past year, the team has formed new international partnerships with Infront, Condor Airlines, BDA Inc., Blackfin, Leverage, TGI Sport, and the Rhein Fire.
For more visit https://www.seahawks.com/international/deutschland/seahawks-haus.
