"My Cause, My Cleats" campaign allows players to wear customized cleats designed in collaboration with artists that reflect their commitment to charitable causes. For the third year in a row via "My Cause, My Cleats", 36 Seahawks players, plus GM John Schneider, President Chuck Arnold and HOF Legend Walter Jones participated. Following the game, 23 pairs of cleats were auctioned raising nearly $34,000 for charity.
The NFL created the "Legends Community" to embrace and celebrate all who have played in the NFL. Its mission is to bring opportunities and information to the former players and help them stay connected.