Lead. Inspire. Live.
That's the tagline behind Russell Wilson's Good Man Brand, a men's lifestyle label the Seahawks quarterback launched Monday at Nordstrom's downtown Seattle location.
Wilson said the casual line will stock clothes that "have great comfort, great style, and are modern and classic." For each item sold, Good Man Brand will donate $3 to Wilson's Why Not You Foundation, which according to Good Man Brand's website, "tackles big issues like childhood cancer, world hunger, and domestic violence."
The brand offers blazers, t-shirts, polos, shorts, pants, sweatshirts, and sneakers. You can browse all of Wilson's Good Man Brand offerings at thegoodmanbrand.com. Gear is expected to be available at 20-plus Nordstrom locations and 75 "mom and pop" shops across the country.
"It's more than fashion, it's about effecting change," Wilson told the Huffington Post. "That's what we're really after."