RENTON, Washington & NEW YORK, New York – November 6, 2026 – The Seattle Seahawks today announced a multi-year partnership with Eight Sleep, the leading sleep technology company, naming it the Official Sleep Technology & Recovery Partner of the team. Seahawks players will integrate the company's signature technology, the Eight Sleep Pod, into their recovery routines. The team and Eight Sleep will also launch new fan programming built around sleep as a competitive advantage.
Sleep is the competitive edge
For the Seattle Seahawks, playing out of the Pacific Northwest means long flights, multiple time zone changes and short turnarounds, including a nearly 4,750-mile round trip to Philadelphia in December. Sleep is where players recover from all of it, and it has historically been one of the hardest performance variables to measure and control. The Eight Sleep Pod gives the Seahawks a way to both measure and improve sleep, every night, in every player's own bed.
"The best athletes in the world treat sleep as part of their training," said Matteo Franceschetti, Co-founder & CEO at Eight Sleep. "The Seahawks have made sleep a priority for their players, and we're proud to support a championship caliber team with the most powerful sleep technology in the market that learns each athlete and adapts every night. We also want to show fans that the same technology helping the pros perform at their peak can help them sleep better too at home."
A personalized recovery system for every player
The Eight Sleep Pod fits over any mattress, and cools or heats each side of the bed to an individual's comfortable level. It also tracks heart rate, heart rate variability and breathing without a wearable. It uses artificial intelligence to learn each person's patterns and adjusts temperature automatically throughout the night, responding to sleep stages and other routine aspects such as the day's training load. In Eight Sleep's internal studies, the Pod delivered up to 34% more deep sleep and a 13% average increase in heart rate variability, a key marker of recovery.
"Sleep is one of the most powerful performance tools a professional athlete has," said Sam Ramsden, Vice President of Health & Player Performance, Seattle Seahawks. "Eight Sleep will give our players personalized, data-driven tools to optimize their sleep and build the readiness they need to compete at the highest level."
Built on more than a billion hours of sleep data
The Eight Sleep Pod is backed by more than 50 clinical studies and over one billion hours of sleep data, and has transformed more than one million nights of sleep for professional athletes, business leaders and members around the world.
Making sleep part of gameday for Seahawks fans
The Seahawks and Eight Sleep will launch "One More Sleep Until Seahawks Gameday," a social series that builds anticipation for each game while showing how sleep drives performance for players and fans alike. Eight Sleep will also present Recovery Week, the Seahawks' bye week activation, with digital content, fan engagement opportunities and education on the role of rest in performance.
About Eight Sleep
Eight Sleep is the company that pioneered sleep fitness, bringing together technology, physiology, and data to unlock deeper sleep and better health. Its products are trusted by professional athletes, business leaders, and health-conscious consumers around the world. Eight Sleep has been recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, 2023, and 2026, and has twice been named to TIME's Best Inventions. Its products are available in 37 countries at eightsleep.com.
