RENTON, Wash. – The Seattle Seahawks announced today a new multi-year exclusive partnership with spirits producer Beam Suntory, introducing Jim Beam® Bourbon as the Official North American Bourbon of the Seahawks.
As part of the partnership, Jim Beam, the world's best-selling bourbon, will have exclusive team logo usage rights in the North American bourbon category, as well as branded merchandise and consumer activations. Jim Beam and Maker's Mark®, the iconic and pioneering handmade crafted bourbon whisky, will be available for sale throughout the stadium.
"The Seahawks are thrilled to partner with two iconic American brands to bring Jim Beam's and Maker's Mark's premium bourbon products to our fans in new and exciting ways," said Amy Sprangers, Chief Revenue Officer, Seattle Seahawks. "We look forward to a dynamic partnership with Jim Beam and Maker's Mark for years to come."
"Jim Beam has been bringing fans of all sports together since 1795, and we're thrilled to join the Seahawks family with this exciting new partnership," said Kelly Georgetti, West Region Senior Marketing Director for Beam Suntory. "We look forward to enjoying a Jim Beam Highball at Lumen Field and playing a role in many Seahawks celebrations and victories for years to come!"
About Jim Beam®
Jim Beam, the world's best-selling bourbon, has been bringing people together since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. The seven generations of master distillers have stayed true to the family recipe that's been passed down for more than 225 years. Today, the Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Rye, Jim Beam Lineage, Jim Beam Old Tub, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Orange, Jim Beam Peach, Jim Beam Apple, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.
About Maker's Mark®
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® continues to make its bourbon the same way. In recent years, Maker's Mark® has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark® Private Selection, the brand's first-ever custom barrel program. For more information, visit makersmark.com.
About Seattle Seahawks
The Seattle Seahawks joined the National Football League (NFL) in 1976 as an expansion team. The Seahawks have won 11 division titles and three conference championships. They are the only team to have played in both the American Football Conference (AFC) and the National Football Conference (NFC) championship games. They have appeared in three Super Bowls, (Super Bowl XL, Super Bowl XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver Broncos, 43-8, in Super Bowl XLVIII to win their first title. The team plays at Lumen Field in downtown Seattle.