RENTON, Wash. – The Seahawks announced today a multi-year extension to their partnership with Coca-Cola and its local bottling partner Swire Coca-Cola to remain the exclusive soft drink provider of the team.
"We are thrilled to continue our long-standing relationship with Coca-Cola, an iconic global brand, to not only keep the 12s refreshed on gameday at Lumen Field, but to jointly raise the game year-after-year with fresh new programs that engage our collective fans," said Amy Sprangers, Chief Revenue Officer, Seattle Seahawks. "Together, we are committed to supporting our greater community through innovative programs and activations. I'm excited Coca-Cola will remain an important partner in the Seahawks family for years to come."
In addition to offering Coca-Cola's favorite still and sparkling soft drinks to fans throughout Lumen Field, the Seahawks and Swire Coca-Cola will continue to focus partnership efforts on a shared commitment to sustainability. Swire Coca-Cola's mission is to win together by serving as constant and true advocates for their people, their customers, their partners, their community, and their planet. They are committed to building a sustainable business which supports the environment and the communities they call home, like Seattle.
The Seahawks and Lumen Field continue to prioritize environmentally friendly practices, including a closed-loop recycling program that diverts more than 90% of stadium waste from the landfill. Last season, through unique activations at Seahawks Training Camp, the team supported Swire Coca-Cola's launch of 100% recycled Dasani water bottles in the Seattle market and looks forward to doing the same when the bottler launches the same 100% recycled bottles for Coca-Cola and Diet Coke.
Over the years, Swire Coca-Cola has also consistently helped the Seahawks celebrate historic moments for both the team and its players, including programs that bring multiple brands together to collectively provide exclusive opportunities for the 12s.
"We are delighted to continue this important partnership that has been a true collaboration in every sense of the word," said Ken Hale, Director, Sales Sports & Universities for Swire. "We are proud of the work we've done together to support closed-loop recycling and waste reduction as these programs are a focus for Swire as well. We look forward to continued work together supporting Seahawks fans and the broader community both inside and outside of Lumen Field."
ABOUT SWIRE COCA-COLA
With revenues of 3 billion dollars, Swire Coca-Cola, USA produces, sells and distributes Coca-Cola and other beverages in 13 states across the American West. The company's territory includes parts of Arizona, California, Colorado, Idaho, Kansas, Nebraska, Nevada, New Mexico, Oregon, South Dakota, Utah, Washington, and Wyoming. Employing more than 7,200 associates the company's headquarters is in Draper, Utah.