RENTON, Wash. – The Seahawks have expanded an in-stadium program called Good Sport designed to encourage fans to act responsibly while attending Seahawks games, the team announced today.
"Good Sport was established through the Seahawks partnership with Levy Restaurants and Anheuser-Busch, Inc," said Seahawks Vice President of Facility Operations & Services Susan Darrington. "It is a comprehensive, pro-active program that will maintain the tradition of Seahawks games as enjoyable, family entertainment."
Good Sport focuses on three areas key to influence respectable fan behavior:
- Communication
Additional in-stadium signage, PSAs, and online game day information to prompt attitude changes and remind spectators of the importance of responsible behavior.
- Enhanced education and training for game day staffIn partnership with TEAM Coalition (Techniques for Effective Alcohol Management), game day staff received additional training to recognize signs of impending intoxication and to respond to these situations in a non-confrontational manner.
- Designated Driver and Alert Cab ProgramsUnder the designated driver program, one person from a group volunteers to refrain from drinking alcohol and is responsible for providing transportation home. Alert Cab fights drunk driving by providing free or reduced-fare rides home for fans.
"The vast majority of fans who attend a Seahawks game are responsible drinkers, and Good Sport provides Qwest Field staff with the tools necessary to prevent someone who may have had too much to drink from driving," said Levy Restaurants' Rob Ault. "Being a Good Sport means everyone must join together as a team – Seahawks, Qwest Field, Levy Restaurant's staff and our fans -- to ensure that good sense and good times are one of the featured attractions at Qwest Field."
The Seahawks, Anheuser-Busch, K &L Distributors and Levy Restaurants will work in partnership to operate the Good Sport program.
