Renton, Wash.-The Seattle Seahawks announced today a new partnership with Talking Rain Beverage Company®, the makers of SPARKLING ICE®. Talking Rain and SPARKLING ICE will serve as the Exclusive Sparkling Water Sponsor of the Seattle Seahawks. The multi-year partnership will feature co-branded Seahawks Talking Rain and SPARKLING ICE products available at retail locations, in-market promotional activity, and Talking Rain and SPARKLING ICE products at CenturyLink Field.
Earlier today, the Seahawks and Talking Rain kicked off the partnership before practice at the Virginia Mason Athletic Center. In front of more than 2,000 fans, Marcus Trufant jumped out of a SPARKLING ICE branded airplane and landed on the practice field to announce the collaboration. Fans were gifted with samples of the new Talking Rain and Seattle Seahawks co-branded products.
"Talking Rain is a Seattle-based company with a deep commitment to the community," said Seahawks President Peter McLoughlin. "We are excited to offer our fans multiple Talking Rain and SPARKLING ICE beverage options at CenturyLink Field."
As a way to honor Seahawks fans, SPARKLING ICE will launch a custom variety 12-pack, which will feature Seattle Seahawks branding on the packaging. Talking Rain's Sparkling Mountain Spring Water will also showcase the team's branding on the Natural and Lemon Lime flavors. These custom offerings will be available at select retailers in Washington State, starting August 30.
"When creating a partnership for Talking Rain and SPARKLING ICE, the Seattle Seahawks, was a natural fit," said Kevin Klock, President and CEO of Talking Rain Beverage Company. "As a company with strong ties to our community, the opportunity to collaborate is truly an exciting endeavor. We're honored to be partnered with such a hard-working and passionate team on and off the field."
Through an exciting addition to the collaboration, Talking Rain and SPARKLING ICE will participate in text to win promotions with 710 AM ESPN Seattle's "Seahawks Weekly" radio show, offering a pair of tickets to fans for every home game during the 2015 season. "Seahawks Weekly" will also work with SPARKLING ICE to give away "Tailgate Essentials Packs" on-air, including a SPARKLING ICE 12-pack, a $50 Retailers Gift Card, and SPARKLING ICE/Seattle Seahawks branded merchandise.
For more information about Talking Rain Beverage Company and SPARKLING ICE, visit www.talkingrain.com and www.sparklingice.com.
About Talking Rain Beverage Company
The Talking Rain family of beverages includes thirst-quenching product lines: SPARKLING ICE, Talking Rain Fusions™, Talking Rain Mountain Spring Water and* Talking Rain Sparkling Essence Water*, all of which are created to refresh the body and renew the mind. For 28 years, Talking Rain has stayed true to its vision and its commitment to community by continually creating great tasting, refreshing beverages. For more information, visit www.talkingrain.com
About SPARKLING ICE® Beverages
SPARKLING ICE combines sparkling water, natural flavors, fruit juice, vitamins and antioxidants to offer a great tasting lightly carbonated beverage all without the calories. SPARKLING ICE is the Bold Side of Water, offering a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple and new in 2014 Cherry Limeade and Strawberry Watermelon.SPARKLING ICE Lemonades®, launched in 2013, are available in six refreshing flavors: Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, Lemonade with Tea, and new in 2014, Peach Lemonade and Mango Lemonade. SPARKLING ICE Teas launched nationally in 2015 and include Raspberry Tea, Lemon Tea, and Peach Tea flavors. SPARKLING ICE can be found in retailers nationwide. SPARKLING ICE is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate SPARKLING ICE visit www.sparklingice.com.
