Marshawn Lynch has been absent from the Seahawks backfield lately, but 'Beast Mode' has been taking care of business off the field as he continues to rehab from surgery.
Lynch has successfully trademarked the phrase "I'm just here so I won't get fined" with the U.S. Patent and Trademark Office, almost a year after memorably repeating the phrase during media day at Super Bowl XLIX.
The trademark allows Lynch to monetize the phrase on T-shirts, sweatshirts, hats and more. Lynch's official clothing line specializes in athletic apparel.
Speaking of Beast Mode branding, the Internet this week caught wind of Lynch's new ride, a customized Jeep best described in photos:
Lynch teamed with McLoughlin Jeep in Milwaukie, Ore., to create the prototype for the Beast Mode-mobile, which includes his signature etched into the leather seats. The dealership plans to create a fleet of Beast Mode vehicles – 24 in all – as inventory allows, and part of the proceeds will benefit Lynch's Fam 1st Family Foundation.
The first Beast Mode Jeep available to the public has already sold for $125,000, according to the dealership.
Seahawks running back Marshawn Lynch hosted his ninth annual Fam 1st Family football camp, a day of free on-field instruction for Bay-Area youth at Oakland Technical High School - Lynch's alma mater.