The Seahawks are one of eight Super Bowl champion clubs to be featured in the NFL's new "Super Bowl Babies Choir" commercial, a 3-minute music video launched Monday that represents the latest chapter in the League's "Football is Family" campaign, which will air a 60-second spot during Super Bowl 50 this Sunday, Feb. 7 on CBS.
What is a Super Bowl Baby? Well, according to the NFL it's a fan born in a Super Bowl winning city approximately nine months after the game. So the "Super Bowl Babies Choir" encompasses 49-year-old Green Bay Packer babies all the way to infant 12s born following Seattle's 43-8 victory over the Denver Broncos in Super Bowl XLVIII.
"For 49 years, our fans have rallied around their favorite teams on Super Bowl Sunday and passed their pride and passion down to the next generation," said NFL Chief Marketing Officer Dawn Hudson. "We are excited to celebrate our football families by shining the spotlight on Super Bowl Babies, those fans born into a lifelong love of their team and the game."
In the commercial, the Super Bowl Babies Choir was recruited from fans of the Seahawks, Packers, Dallas Cowboys, Indianapolis Colts, New York Giants, Pittsburgh Steelers, San Francisco 49ers, and Tampa Bay Buccaneers. The group sings a unique track set to the music of "Kiss from a Rose," the hit song by Grammy award-winning artist Seal, who makes a cameo in the video standing on a hilltop overlooking the Golden Gate Bridge.
"I was honored to be part of one of the biggest sporting events on the planet and to work with the NFL on such a fun family campaign," said Seal. "An event like this brings so many people together and to have a song I wrote 25 years ago still be so loved is very special for me. I can't wait to be at Super Bowl and be a part of Super Bowl 50 with the NFL.''
The commercial will air on the heels of Super Bowl 50's third quarter and be supported by short teasers introducing the featured Super Bowl babies.
On Tuesday, look for Buzzfeed and the NFL to launch the "Are You A Super Bowl Baby?" quiz, so fans of all 19 Super Bowl-winning squads can have the opportunity to find out whether or not they're part of the Super Bowl Babies football family.