HelloFresh Becomes First Meal Kit Sponsor of NFL's Seattle Seahawks

HelloFresh and Seahawks Team Up to Promote Winning Mealtime Solutions, Give Away Gameday Tickets and Prizes, and Support Underserved Seattle Communities 

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New York, NY 2021-- HelloFresh, the world's leading meal kit company, announced today a partnership with the NFL's Seattle Seahawks to become the football team's first meal kit partner. The partnership will incorporate a "Taste of Gameday" sweepstakes, digital marketing, cross-promotion, and in-stadium signage. HelloFresh will also team up with the Seahawks to donate food to underserved Seattle communities.

The "Taste of Gameday" sweepstakes will provide Seattle fans with opportunities to win free tickets, Seahawks merchandise, and HelloFresh meal kits through the end of this year. After three successful promotions earlier this season, fans still have an additional opportunity to enter to win. To enter the sweepstakes, visit www.hellofreshgameday.com and complete the on-screen registration form by 11:59 pm PT of the last date of the applicable entry period:

  • December 21-27, 2021:
  • Prize: (12) HelloFresh Meal Kits, 12 Flag, Four (4) lower-level tickets to home game vs. Detroit Lions (Jan. 2)

HelloFresh and the Seahawks will also take the partnership off the field and donate meals to underserved Seattle communities as part of HelloFresh's Beyond the Box social impact program. Aligning with HelloFresh's mission to ensure everyone has access to fresh, delicious food, the donation will take place during the holiday season - a time when many families struggle with food insecurity.

"Football inspires people to come together and share a meal as they cheer on their favorite teams, and we are excited to team up with the Seattle Seahawks to offer fans delicious, convenient mealtime solutions with HelloFresh," said Jens Reich, Managing Director and CMO, HelloFresh US. "We're especially proud to work together to further HelloFresh's commitment to tackling hunger by providing fresh food to food insecure families in Seattle this holiday season."

HelloFresh provides home cooks with everything needed for a successful and satisfying cooking experience by delivering fresh, delicious ingredients and easy-to-follow recipes right to your doorstep. With over 50 weekly menu and HelloFresh Market items available each week, HelloFresh offers a variety of flexible meal options and chef-curated additions, such as grocery essentials, quick meal solutions, delicious desserts, and savory sides.

"We are pleased to welcome HelloFresh to the Seahawks family and bring their delicious and convenient meals offerings to the 12s this season," said Amy Sprangers, Seahawks Chief Revenue Officer. "We are also proud to partner with HelloFresh to support our community this holiday season through a shared commitment to ending hunger in our region."

For more information about HelloFresh, please visit www.hellofresh.com.

ABOUT HELLOFRESH

HelloFresh is the world's leading meal-kit company and operates across 16 international markets. In 2020, HelloFresh delivered more than 278 million meals to customers across the U.S. With a focus on helping Americans eat more sustainably, HelloFresh is the first carbon neutral meal-kit company. HelloFresh was named America's Best Customer Service for Meal Kits in 2020 and voted the #1 most trusted meal kit brand in America in 2021 and 2022 by Newsweek. HelloFresh was founded in Berlin in November 2011 and has U.S. offices in New York, Chicago, and Boulder.

ABOUT THE SEATTLE SEAHAWKS

The Seattle Seahawks joined the National Football League (NFL) in 1976 as an expansion team. The Seahawks have won 11 division titles and three conference championships. They are the only team to have played in both the American Football Conference (AFC) and the National Football Conference (NFC) championship games. They have appeared in three Super Bowls, (Super Bowl XL, Super Bowl XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver Broncos, 43-8, in Super Bowl XLVIII to win their first title. The team plays at Lumen Field in downtown Seattle. Making an impact off the field has always been one of the organization's top areas of focus. The club supports nearly 2,500 charities around the Pacific Northwest and beyond and uses its unique and powerful platform to support community programs around the region.

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