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Jeff Richards begins his second season as the Seattle Seahawks Vice President of Marketing. Richards is responsible for growing, evolving and communicating the Seahawks brand, as well as developing data-driven fan engagement strategies to help internal and external partners connect with the NFL’s 7th largest fan base (via 2016 ESPN Sports Poll). His oversight in the area of fan engagement not only includes marketing and design, but also gameday entertainment, production services, special events, fan engagement and marketing through digital media.
Since joining the Seahawks, Richards has been instrumental in the brand development of ‘12s’ and ‘We Are 12’ as it relates to the Seahawks fan base. He has also helped shape and lead fan experiences that include the Super Bowl XLVIII parade, NFL Kickoff 2014 and the Museum of Pop Culture’s “We Are 12” exhibit. Before joining the Seahawks as director of marketing in 2011, Richards was the corporate and consumer marketing manager for Bensussen, Deutsch & Associates (Woodinville, Wash.) from 2008-11. From 2005-08, he served as marketing manager for the Seattle Mariners and helped drive the team’s fan experience and event management, overseeing an array of events that included Mariners FanFest. He also contributed in areas of brand strategy, game presentation and project management while earning the 2007 President’s Award for outstanding achievement and service to the Mariners.
Richards began his career at his Alma Mater of Seattle Pacific University as director of promotions and game day programming before working as a ticket office assistant in the athletics department at the University of Washington. After graduating with a Bachelor of Arts in Psychology, while minoring in Business Administration, he earned a Master of Sports Administration degree from Seattle Pacific. Richards and his wife, Stephanie, have two children, son Bennett and daughter Blakely. They live in Issaquah.