On September 23, 2010, Paul G. Allen announced the appointment of Peter McLoughlin as president of the Seattle Seahawks, Sounders FC and First & Goal, Inc.
McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seattle Seahawks and Seattle Sounders FC. As president of First & Goal, he oversees management of CenturyLink Field and CenturyLink Event Center, and the Theater.
He serves as the Seahawks’ representative on all NFL matters and at NFL meetings. He sits on NFL committees for Business Ventures, Stadium Security and Fan Behavior. He also represents Seahawks Chairman Paul Allen on the Digital Media Committee.
During his first two years, the Seahawks extended their consecutive sellout streak to 77 games and corporate partner revenue remained strong despite labor uncertainty.
McLoughlin and his team negotiated a stadium naming rights partnership extension with CenturyLink, a new multi-year partnership with Anheuser-Busch and a new partnership with Q13 FOX (KCPQ-Ch.13) and JOEtv (KZJO-Ch.22) to broadcast all Seahawks preseason games live in HD in addition to collaborating on team programming and a postgame show.
McLoughlin was also instrumental in the Seahawks transition to Nike, as the exclusive supplier of NFL gear, including the most significant uniform overhaul in a decade. The Seahawks new uniform incorporates the culture and colors of the Pacific Northwest and recognizes the Seahawks fans, known as the 12th MAN. The uniforms feature 12 feathers on each pant leg and around the collar, and a “12” sewn on the inside back collar of the jersey.
The CenturyLink Field stadium complex, which includes CenturyLink Field, CenturyLink Field Event Center and the WaMu Theater, hosted 165 events in 2011, an 11% increase from 2010. As a result, attendance and revenue increased by 10%, a record for the complex. In June 2011, the stadium hosted U2 with more than 70,000 fans in attendance, the largest attended event since the stadium opened in 2002.
McLoughlin has continued the initiative for stadium sustainability. Since his arrival, a solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center which will reduce annual utility costs by 21 percent.
New features at the stadium this season include a new artificial grass surface from FieldTurf and new Mitsubishi Electric’s Diamond Vision video displays that will introduce fans to a new viewing experience.
Before moving to Seattle, McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. As CEO, he oversaw all business operations of the NHL Blues and Scottrade Center including sales, marketing and finance. During his tenure in St. Louis, the Blues achieved significant increases in total revenue, season-ticket holders, sponsorship sales and a dramatic reconnection with Blues fans. McLoughlin negotiated the arena naming rights agreement with Scottrade, a St. Louis-based investment firm, in time for the start of the 2006-07 NHL season. In addition, he negotiated a long-term extension with Fox Sports Network for Blues TV rights.
For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship of more than 80% of U.S. professional sports teams and stadiums, as well as league partnerships.
McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.
McLoughlin is a board member of The United Way of King County and Washington Round Table.
A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.
On September 23, 2010, Paul G. Allen announced the appointment of Peter McLoughlin as president of the Seattle Seahawks, Sounders FC and First & Goal, Inc.
McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seattle Seahawks and Seattle Sounders FC. As president of First & Goal, he oversees management of CenturyLink Field and CenturyLink Event Center, and the Theater.
He serves as the Seahawks’ representative on all NFL matters and at NFL meetings. He sits on NFL committees for Business Ventures, Stadium Security and Fan Behavior. He also represents Seahawks Chairman Paul Allen on the Digital Media Committee.
During his first two years, the Seahawks extended their consecutive sellout streak to 77 games and corporate partner revenue remained strong despite labor uncertainty.
McLoughlin and his team negotiated a stadium naming rights partnership extension with CenturyLink, a new multi-year partnership with Anheuser-Busch and a new partnership with Q13 FOX (KCPQ-Ch.13) and JOEtv (KZJO-Ch.22) to broadcast all Seahawks preseason games live in HD in addition to collaborating on team programming and a postgame show.
McLoughlin was also instrumental in the Seahawks transition to Nike, as the exclusive supplier of NFL gear, including the most significant uniform overhaul in a decade. The Seahawks new uniform incorporates the culture and colors of the Pacific Northwest and recognizes the Seahawks fans, known as the 12th MAN. The uniforms feature 12 feathers on each pant leg and around the collar, and a “12” sewn on the inside back collar of the jersey.
The CenturyLink Field stadium complex, which includes CenturyLink Field, CenturyLink Field Event Center and the WaMu Theater, hosted 165 events in 2011, an 11% increase from 2010. As a result, attendance and revenue increased by 10%, a record for the complex. In June 2011, the stadium hosted U2 with more than 70,000 fans in attendance, the largest attended event since the stadium opened in 2002.
McLoughlin has continued the initiative for stadium sustainability. Since his arrival, a solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center which will reduce annual utility costs by 21 percent.
New features at the stadium this season include a new artificial grass surface from FieldTurf and new Mitsubishi Electric’s Diamond Vision video displays that will introduce fans to a new viewing experience.
Before moving to Seattle, McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. As CEO, he oversaw all business operations of the NHL Blues and Scottrade Center including sales, marketing and finance. During his tenure in St. Louis, the Blues achieved significant increases in total revenue, season-ticket holders, sponsorship sales and a dramatic reconnection with Blues fans. McLoughlin negotiated the arena naming rights agreement with Scottrade, a St. Louis-based investment firm, in time for the start of the 2006-07 NHL season. In addition, he negotiated a long-term extension with Fox Sports Network for Blues TV rights.
For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship of more than 80% of U.S. professional sports teams and stadiums, as well as league partnerships.
McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.
McLoughlin is a board member of The United Way of King County and Washington Round Table.
A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.
