Management

Peter McLoughlin
President, CEO of Vulcan Sports and Entertainment
Named president of the Seattle Seahawks and First & Goal, Inc. on September 23, 2010, Peter McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seahawks. Additionally, as president of First & Goal, Inc., McLoughlin directs the management of CenturyLink Field, CenturyLink Field Event Center and WaMu Theater. He is the club’s chief representative at NFL owners meetings and also serves on NFL committees for Business Ventures, Digital Media, Stadium Security, Fan Behavior and E-commerce.
In the fall of 2012, McLoughlin added the responsibility of the Portland Trail Blazers and Moda Center when Paul G. Allen named him CEO of Vulcan Sports and Entertainment. In this expanded role, McLoughlin has oversight of business operations for the Trail Blazers and Moda Center, while serving as an Alternate Governor for the Trail Blazers and representing the franchise at NBA owners meetings. McLoughlin also sits on the Team Media Advisory Committee, which works with the NBA Commissioner on upcoming media discussions.
Since joining the Seahawks, McLoughlin and his team have negotiated a multi-year stadium naming-rights partnership with Century­Link, as well as long-term partnerships with Anheuser-Busch, Boeing, Delta Air Lines, HomeStreet Bank, Microsoft, Russell Invest­ments, Sharebuilder, State Farm, Safeway, Star­bucks and Verizon.
McLoughlin successfully inked media deals with Q13 FOX (KCPQ-TV), for preseason telecasts and team shows, and the club’s radio partner, Bonneville (710 ESPN and KIRO 97.3FM). Local television ratings rose by 37% in 2013 and have increased a total of 77% since 2011, the largest increase in the NFL. The Seahawks averaged a 38.6 local household rating in 2013, with just over 700,000 households tuned to Seahawks games. Super Bowl XLVIII was the most the watched program in television history, both locally and nationally, drawing a 56.7 household rating and a 92 Share on Q13 FOX in Seattle. More than 2.5 million people in Seattle watched the game.
In McLoughlin’s fourth season with Seattle, the Seahawks enjoyed their most successful season in franchise history in 2013, capping off the run by winning their first NFL championship in Super Bowl XLVIII. The club matched that success in the box office by ending the 2013 season with 95-consecutive sellouts. This offseason, the Seahawks posted a 99% season ticket renewal rate for 2014 and sold all 63,000 available season tickets, both franchise bests. The team launched Blue Pride, a 12,000 member wait list program that guarantees a spot in line to purchase season tickets when they become available. The program has reached its limit and currently has more than 30,000 members on the Blue Pride notification list.
McLoughlin was instrumental in the successful re-design of the team’s uniform in 2012 for the first time in a decade with Nike, the exclusive supplier of NFL apparel. While other teams underwent limited change, Seattle and Nike teamed up to alter the team’s color scheme and jersey make-up, focusing on the team’s fan base, the 12th Man, and its Pacific Northwest heritage.  Last year, the Seahawks secured four spots in the top-10 jersey sales (Russell Wilson, Marshawn Lynch, Richard Sherman, 12th Man). Wilson ranked no. 1 overall, while Sherman was the no. 1 selling defensive player. Previously, no Seahawks had been ranked in the top-10 since the league began collecting data in 2001.
It is with fan engagement as a top priority that McLoughlin established a Fan Advisory Council in 2013.  A group of 12 season ticket holders meet quarterly with McLoughlin and Seahawks executives to provide an open dialogue, sharing their thoughts and ideas in the evaluation and enhancement of the overall Seahawks fan experience. It is this commitment to the fans that helped Seattle rank no. 1 in the NFL in the 2013 Voice of the Fan Survey and Fan Experience Expert Review.
McLoughlin’s vision of a fan-friendly environment at CenturyLink Field has increased the number of fixed and portable points-of-sale and installed digital menu boards at all concession stands which will provide flexibility in pricing and menu, while adding flat screen HD televisions throughout the concourses so fans will not miss any action. These improvements, in partnership with new concessionaire Sportservice, a subsidiary of Delaware North Companies, will improve the concession experience, including the addition of 40 new portable food and beverage locations and a new beer hall.
This past April, McLoughlin’s team in­stalled new Mitsubishi digital hustle boards to enhance fans ability to keep up with the action and track live scores and stats from around the league.
Additionally, in 2013, the team expanded the stadium Pro Shop to 7,400 square feet of floor space and 30 points of sale. The expansion more than doubled the size of the store and offers fans more choices in Seahawks apparel and novelty items with faster service through mobile checkouts. The expansion, partnering with Fanatics to manage online sales, along with opening retail space in three local malls, helped the Seahawks increase merchandise sales by 268% from 2012.
In an effort to continually enhance fan safety, McLoughlin launched a program to employ undercover law enforcement officers in opposing team jerseys on game day. In recent years, the Seahawks have also added to its already comprehensive safety plans with additional measures such as bag checks, hand held metal detectors and the NFL bag policy.
He has also continued the initiative for stadium sustainability since his arrival. A solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center that reduces annual utility costs by 21 percent, in addition to water and waste conservation efforts that reduce the effect on the environment.
This past offseason, McLoughlin and the Sounders helped transition the club to independent business operations, as part of the original plan when the two teams joined forces in 2007. McLoughlin currently represents Paul Allen’s interest of the team. During McLoughlin’s tenure as Sounders FC president, the club established itself as a model franchise in Major League Soccer (MLS) while setting the league attendance record for five-consecutive seasons (2009-13) and averaged 44,038 per game in 2013. Sounders FC finished the 2013 season with 88-consecutive sellouts, posted a 93% season ticket renewal rate for the 2014 season and sold more than 33,000 season tickets, the most in franchise history.
Before moving to Seattle, McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. As CEO, he oversaw all business operations of the NHL Blues and Scottrade Center including sales, marketing and finance. During his tenure in St. Louis, the Blues achieved significant increases in revenue, season-ticket holders, sponsorship sales and a dramatic re-connection with Blues fans.
McLoughlin negotiated the arena naming rights agreement with Scottrade, a St. Louis-based investment firm, in time for the start of the 2006-07 NHL season. In addition, he negotiated a long-term extension with Fox Sports Network for Blues TV rights.
For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship of more than 80% of U.S. professional sports teams and stadiums, as well as league partnerships.
McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.
McLoughlin is a board member of the Washington Round Table and an executive board member on the Chief Seattle Council, Boy Scouts of America.
A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.
Named president of the Seattle Seahawks and First & Goal, Inc. on September 23, 2010, Peter McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seahawks. Additionally, as president of First & Goal, Inc., McLoughlin directs the management of CenturyLink Field, CenturyLink Field Event Center and WaMu Theater. He is the club’s chief representative at NFL owners meetings and also serves on NFL committees for Business Ventures, Digital Media, Stadium Security, Fan Behavior and E-commerce.
In the fall of 2012, McLoughlin added the responsibility of the Portland Trail Blazers and Moda Center when Paul G. Allen named him CEO of Vulcan Sports and Entertainment. In this expanded role, McLoughlin has oversight of business operations for the Trail Blazers and Moda Center, while serving as an Alternate Governor for the Trail Blazers and representing the franchise at NBA owners meetings. McLoughlin also sits on the Team Media Advisory Committee, which works with the NBA Commissioner on upcoming media discussions.
Since joining the Seahawks, McLoughlin and his team have negotiated a multi-year stadium naming-rights partnership with Century­Link, as well as long-term partnerships with Anheuser-Busch, Boeing, Delta Air Lines, HomeStreet Bank, Microsoft, Russell Invest­ments, Sharebuilder, State Farm, Safeway, Star­bucks and Verizon.
McLoughlin successfully inked media deals with Q13 FOX (KCPQ-TV), for preseason telecasts and team shows, and the club’s radio partner, Bonneville (710 ESPN and KIRO 97.3FM). Local television ratings rose by 37% in 2013 and have increased a total of 77% since 2011, the largest increase in the NFL. The Seahawks averaged a 38.6 local household rating in 2013, with just over 700,000 households tuned to Seahawks games. Super Bowl XLVIII was the most the watched program in television history, both locally and nationally, drawing a 56.7 household rating and a 92 Share on Q13 FOX in Seattle. More than 2.5 million people in Seattle watched the game.
In McLoughlin’s fourth season with Seattle, the Seahawks enjoyed their most successful season in franchise history in 2013, capping off the run by winning their first NFL championship in Super Bowl XLVIII. The club matched that success in the box office by ending the 2013 season with 95-consecutive sellouts. This offseason, the Seahawks posted a 99% season ticket renewal rate for 2014 and sold all 63,000 available season tickets, both franchise bests. The team launched Blue Pride, a 12,000 member wait list program that guarantees a spot in line to purchase season tickets when they become available. The program has reached its limit and currently has more than 30,000 members on the Blue Pride notification list.
McLoughlin was instrumental in the successful re-design of the team’s uniform in 2012 for the first time in a decade with Nike, the exclusive supplier of NFL apparel. While other teams underwent limited change, Seattle and Nike teamed up to alter the team’s color scheme and jersey make-up, focusing on the team’s fan base, the 12th Man, and its Pacific Northwest heritage.  Last year, the Seahawks secured four spots in the top-10 jersey sales (Russell Wilson, Marshawn Lynch, Richard Sherman, 12th Man). Wilson ranked no. 1 overall, while Sherman was the no. 1 selling defensive player. Previously, no Seahawks had been ranked in the top-10 since the league began collecting data in 2001.
It is with fan engagement as a top priority that McLoughlin established a Fan Advisory Council in 2013.  A group of 12 season ticket holders meet quarterly with McLoughlin and Seahawks executives to provide an open dialogue, sharing their thoughts and ideas in the evaluation and enhancement of the overall Seahawks fan experience. It is this commitment to the fans that helped Seattle rank no. 1 in the NFL in the 2013 Voice of the Fan Survey and Fan Experience Expert Review.
McLoughlin’s vision of a fan-friendly environment at CenturyLink Field has increased the number of fixed and portable points-of-sale and installed digital menu boards at all concession stands which will provide flexibility in pricing and menu, while adding flat screen HD televisions throughout the concourses so fans will not miss any action. These improvements, in partnership with new concessionaire Sportservice, a subsidiary of Delaware North Companies, will improve the concession experience, including the addition of 40 new portable food and beverage locations and a new beer hall.
This past April, McLoughlin’s team in­stalled new Mitsubishi digital hustle boards to enhance fans ability to keep up with the action and track live scores and stats from around the league.
Additionally, in 2013, the team expanded the stadium Pro Shop to 7,400 square feet of floor space and 30 points of sale. The expansion more than doubled the size of the store and offers fans more choices in Seahawks apparel and novelty items with faster service through mobile checkouts. The expansion, partnering with Fanatics to manage online sales, along with opening retail space in three local malls, helped the Seahawks increase merchandise sales by 268% from 2012.
In an effort to continually enhance fan safety, McLoughlin launched a program to employ undercover law enforcement officers in opposing team jerseys on game day. In recent years, the Seahawks have also added to its already comprehensive safety plans with additional measures such as bag checks, hand held metal detectors and the NFL bag policy.
He has also continued the initiative for stadium sustainability since his arrival. A solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center that reduces annual utility costs by 21 percent, in addition to water and waste conservation efforts that reduce the effect on the environment.
This past offseason, McLoughlin and the Sounders helped transition the club to independent business operations, as part of the original plan when the two teams joined forces in 2007. McLoughlin currently represents Paul Allen’s interest of the team. During McLoughlin’s tenure as Sounders FC president, the club established itself as a model franchise in Major League Soccer (MLS) while setting the league attendance record for five-consecutive seasons (2009-13) and averaged 44,038 per game in 2013. Sounders FC finished the 2013 season with 88-consecutive sellouts, posted a 93% season ticket renewal rate for the 2014 season and sold more than 33,000 season tickets, the most in franchise history.
Before moving to Seattle, McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. As CEO, he oversaw all business operations of the NHL Blues and Scottrade Center including sales, marketing and finance. During his tenure in St. Louis, the Blues achieved significant increases in revenue, season-ticket holders, sponsorship sales and a dramatic re-connection with Blues fans.
McLoughlin negotiated the arena naming rights agreement with Scottrade, a St. Louis-based investment firm, in time for the start of the 2006-07 NHL season. In addition, he negotiated a long-term extension with Fox Sports Network for Blues TV rights.
For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship of more than 80% of U.S. professional sports teams and stadiums, as well as league partnerships.
McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.
McLoughlin is a board member of the Washington Round Table and an executive board member on the Chief Seattle Council, Boy Scouts of America.
A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.