• NFL Kickoff Run to officially ignite NFL Kickoff Week Celebration
• 5k and Kids 'Play 60' Fun Run to finish on the sideline at CenturyLink Field
• Mack Strong named as official Seahawks race ambassador
RENTON, Wash. -Seattle Seahawks and the NFL announced today that online registration for the 2014 NFL KICKOFF RUN is now open at Seahawks5k.com. The race is set for Monday, September 1 with a course that begins outside CenturyLink Field and ends with fans running through the tunnel onto the field.
The NFL Kickoff Run will be the first official event of 2014 NFL KICKOFF and launches a week of festivities leading up to the Seahawks versus Green Bay Packers game on Thursday, September 4. More details about 2014 NFL KICKOFF will be announced soon.
"The NFL Kickoff Run is a great opportunity for Seahawks fans from around the Northwest to participate and celebrate the start of the regular season," said Seahawks President Peter McLoughlin. "The 5k and Kids Play 60 Fun Run is open to fans of all ages. Join us and help set the stage for a very memorable week."
The run will benefit Spirit of 12 Partners, Boys and Girls Clubs of Washington State, Camp Fire Snohomish, Girl Scouts of Western Washington, Treehouse, and YMCA of Greater Seattle. Spirit of 12 Partners represent youth oriented, community-based nonprofit organizations. During the 2013 season, more than $365,000 was raised, the most successful year in the program's 10-year history. More than $2.6 million has been raised since the program launched in 2004.
This season opening NFL KICKOFF RUN marks the first time that fans have been invited to take CenturyLink Field as runners and race down the sidelines where the Seahawks play their home games. The schedule for Monday September 1, 2014 includes:
• 5K Run/Walk -7:30 a.m. - The 5K Run/Walk will start at 7:30 a.m. along Occidental Avenue and go South through the streets of Seattle before finishing back on the turf at CenturyLink Field
• Play 60 Kids Fun Run - The NFL 'Play 60' Kids Fun Run is a half-mile, non-competitive run for kids aged 4-12 and will immediately follow the 5K
• Post-Race Fan Fest- After the event, fans convene for great Seahawks raffle prizes, awards and refreshments on the field plaza at CenturyLink Field
"This race is a fun way for fans of football and fitness to help kick off the NFL season and celebrate the Super Bowl XLVIII champion Seattle Seahawks," said Peter O'Reilly, Vice President of Fan Strategy and Marketing for the National Football League. "The NFL Kickoff Run also aligns with our long-standing commitment to health and wellness throughout the country, as well as our NFL PLAY 60 initiative to fight childhood obesity."
"We're thrilled to see this race embraced by the Seahawks organization and the NFL, as running continues to evolve and reach passionate football fans," said Jamie Monroe, President of Easy Day Sports, the producer of the event. "The NFL Kickoff Run presents Seahawks fans and the City of Seattle with a unique opportunity to engage with their team and local charities in a fun and meaningful way."
For more information and to register visit Seahawks5k.com
About Easy Day Sports
Headquartered in Coronado, California, Easy Day Sports is a boutique event production agency whose emphasis is creating memorable life experiences through premier, professionally managed endurance sports events. The company's name is deeply inspired by the Navy SEAL motto "The only easy day was yesterday." This is embodied through superior event production and a tireless commitment to excellence. Contact information for Easy Day Sports can be found at easydaysports.com