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Jennifer Montana & Jennifer Montana Design Officially Launch "BEAST MODE KEY NECKLACE"

Posted Jan 17, 2014

Sales benefit Seahawks RB Marshawn Lynch's FAM 1st Foundation

SAN FRANCISCO, CA - Today, on behalf of Jennifer Montana Design (JMD), Jennifer Montana announced that she has personally designed a specialty Beast Mode Key necklace in honor of Seattle Seahawks running back sensation, Marshawn Lynch and his charity, FAM 1st FAMILY FOUNDATION (FAM 1st). FAM 1st was founded in 2011 by Lynch and his cousin, Josh Johnson, an NFL quarterback with the Cincinnati Bengals. Lynch and Johnson were introduced years ago to Montana and share a profound Bay Area connection that is bound by their mutual passion of giving back to children and families in need.

The Beast Mode Key is a one-of-a kind unisex necklace and specialty addition to JMD's "Chain Reaction" Key necklace collection. The key is polished brass, stamped with a "Beast Mode 24" engraving and hangs on a 24" brass chain. It will be available on-line starting today at www.jennifermontanadesign.com. The price of the Beast Mode Key necklace is $124.00 with 80% of net profits benefitting both FAM 1st and Four Rings, Montana Family Foundation.

FAM 1st is dedicated to uplifting and empowering youth with a mission of leadership and education and with the goal of building self-esteem and academic learning skills in underprivileged youth. The foundation plans to open a non-profit youth center in Lynch and Johnson's hometown of Oakland, CA in the near future. Jennifer and Joe Montana established the Four Rings, Montana Family Foundation in 2004 with a focus on children and family charitable organizations and causes.

"Josh and I, like the Montanas, have a deep dedication to children, the Bay Area, football and philanthropy. We were fired up and grateful when Jennifer approached us with the idea of the Beast Mode Key necklace that would benefit FAM 1st," says Lynch.

Montana hires women from the Harbor House in Lynch and Johnson's beloved hometown of Oakland to help her assemble the necklaces. Several times a month, she and her business partner Marianne Bouza, along with the JMD team visit the Harbor House and together with Harbor House women, make key necklaces. For many of these ladies, this is their only source of income in which to provide for their families.

"Marshawn is not only a personal friend, but has been a philanthropic inspiration of mine for several years now. He and his cousin Josh have done an extraordinary job in raising awareness and funds for FAM 1st. Joe and I strongly believe that with the blessings of any successful professional athlete comes the responsibility to give back and help others. That is why I created the Beast Mode Key necklace - and did so with Marshawn's spirit, heart, toughness, and giving nature in mind," states Montana.

ABOUT THE BEAST MODE KEY NECKLACE:
Each Beast Mode Key necklace is unisex and is a handmade, one-of-a-kind addition to JMD's "Chain Reaction" Key necklace collection. The specialty key was chosen for the unique, reminiscent shape of a strong running back. The key is polished brass, stamped with a "Beast Mode 24" engraving and hangs on a 24" brass chain. It's available now on-line at www.jennifermontanadesign.com. The price of the Beast Mode Key necklace is $124.00 with 80% of the net profits benefitting both FAM 1st and Four Rings, Montana Family Foundation.

ABOUT FAM 1st FAMILY FOUNDATION (FAM 1st):
FAM 1st FAMILY FOUNDATION and its soon to be name-sake Oakland based center will provide an array of workshops for vulnerable communities to promote literacy, athletic training, after school tutoring, art programs, vocational training, a media center, and much more. All children, teens, and young adults are welcome and all programs are free of charge. Bridging athleticism with academia will be the framework for FAM 1st while serving at-risk youth across diverse populations. For more information: www.Fam1stfamilyfoundation.org.

ABOUT Jennifer Montana Design (JMD):
JMD is an homage to Jennifer and Joe Montana's life and the "Chain Reaction" Key necklaces are inspired by their four children, who the key lines are named after - The Alexandra, The Elizabeth, and The Nate & Nick. With every purchase of the original collection key necklaces via JMD, 80% of net profits will go to the Montana Four Rings, Family Foundation. The "Chain Reaction" Key necklace collection is available at: www.jennifermontanadesign.com and specialty retailers. For specialty key necklaces, such as the Beast Mode edition, alternative beneficiaries are named and chosen accordingly.

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