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Seahawks Tackle Melanoma with Free Skin Cancer Screening Event

Posted Sep 9, 2013

Nearly 200 fans took advantage of the free skin cancer screenings before the preseason game on August 29th.

While the Seahawks lined up to play Oakland, Seahawks fans were lining up for free skin cancer screenings at Touchdown City.

Nearly 200 fans took advantage of the free skin cancer screenings before the preseason game on August 29th. The screenings were offered to fans as part of the Seahawks’ new partnership with Melanoma Exposed™, an educational campaign led by melanoma advocacy groups and Bristol-Myers Squibb that aims to raise awareness of melanoma and its risk factors and encourages people to get screened for skin cancer. Melanoma is the deadliest form of skin cancer, causing one death in the US every hour. But it’s almost always curable when caught early and treated properly. Including fans in Seattle, the campaign has screened more than 3,000 people around the country since its launch in 2012.

UV rays are one of the main risk factors for melanoma. With the climate in Seattle, many people may not think about protecting themselves from the sun. However, up to 80% of the sun’s UV rays can pass through clouds, even on an overcast day. It is estimated that over 2,300 new cases of melanoma will be diagnosed this year in Washington State alone—six times the amount of new cases diagnosed in sunny Hawaii.

Growing up in Hawaii, Seahawks Center Max Unger learned all about the potential dangers of UV rays. “I was always outside in the sun and learned from a young age about melanoma and the importance of sun safety. One of my family members has been affected by skin cancer, so I understand how critical it is to get screened regularly,” said Unger. “I want Seattle fans to learn how to take an active role in their skin health as well. Whether you live on a tropical island or the cloudy Pacific Northwest, melanoma is a year-round issue.”

To learn more about melanoma and future screening events, visit www.MelanomaExposed.com. Visitors can also share what they have learned with family and friends by using the interactive tools on the website, and test their melanoma knowledge (and football skills) by playing Goalpost Avenue, an online educational game, also available as a free app for tablets.

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