Pink for a purpose

Posted Sep 30, 2011

October is Breast Cancer Awareness Month and the Seahawks are doing their part to increase awareness by putting on the pink for Sunday’s game against the Falcons.

October is Breast Cancer Awareness Month, and the Seahawks are doing their part to raise awareness at Sunday’s game against the Atlanta Falcons at CenturyLink Field.

Raheem Brock? He’s doing his part, and then some.

When the equipment staff checked with the players to find out which pink-trimmed items they would be wearing during the game, the veteran defensive end checked “all of the above.”

“Basically showing my support for a great program and a great idea,” Brock said.

Brock has not been touched by breast cancer, “And I’m thankful that I haven’t,” he said. “But I know that there are a lot of Black women who have been. This is just one way to show my support, so we’ll be rockin’ all the pink.”

The players’ uniforms will be augmented with pink elements in their shoes, wristbands, gloves, chin straps, eye shield and decals, the “C” patches on the captains’ jerseys, sideline towels and quarterback towels. Some of these items eventually will be available during an online auction, to raise money for the cause in addition to awareness.

The not-so-hidden meaning is to increase awareness about the importance of annual screening, especially for women who are 40-plus.

“I do it every year,” said Brock, who played eight seasons with the Indianapolis Colts before signing with the Seahawks last year. “We weren’t into it at first, but it’s all about the cause. When we first started doing it there was a lot of, ‘I don’t know about wearing pink.’ But it’s all for a reason.

“Now, I embrace it. It’s for the cause, which is to get yourself tested. That’s a message that needs to get out there.”

CenturyLink Field also will be “in the pink,” with pink ribbon stencils on the field and pink goal post padding in both end zones. The coaches also will get into the “think pink” act by wearing pink caps.

The Sea Gals? They’ll be flaunting the pink, too, with neon pink pompoms and boots.

That’s a whole lotta pink. Too much for anything this side of a 3-year-old girl’s birthday party? Think again.

“I’ll be on the sideline, but I’ll be in pink, too,” said Roy Lewis, a cornerback who is currently on the physically unable to perform list while recovering from knee surgery. “This is a cause that’s very important to me.”

Lewis, the Seahawks’ Man of the Year last season and also winner of the Steve Largent Award, has taped a video message about Breast Cancer Awareness that will be played on the video screens during the game.

He grew up in Los Angeles and the mother of his best friends growing up, Debbie Booker, got breast cancer and needed a double mastectomy.

“Ever since I’ve been in the league, I’ve been sending home autographed pink stuff and it just kind of brightens up her day,” Lewis said. “I just want her to know that she’s not forgotten.

“Just to see the struggle she went through, I’m willing to do anything I can to help. But she’s a fighter. She fought through it. She’s well now. She’s happy. She’s living life to the fullest. So every chance I get to bring a smile to her face, that’s what I do.”

So bring on the pink.