News

Print
RSS

Friday Round-Up: Richard Sherman, marketing guru

Posted Mar 28, 2014

A morning link round-up of what's "out there" about your Seattle Seahawks


Seahawks All-Pro cornerback Richard Sherman and actor Eric Stonestreet, who plays Cameron Tucker on the ABC comedy Modern Family, discuss social media strategy

Good morning, 12th Man. Here's a look at what's "out there" for today - Friday, March 28  - about your Seattle Seahawks:

Elisabeth Osmeloski of marketingland.com recaps a conversation between Seahawks All-Pro cornerback Richard Sherman and sports reporter Colin Resch that was held in front of roughly 7,000 digital marketing executives at the Adobe Digital Marketing Summit in Salt Lake City, Utah.

"You want to provoke a response and a discussion," Sherman said of his individual brand. "You want to be unique in your field. Honesty and being genuine is what sells in my field."

Osmeloski shares 10 marketing lessons from Sherman's speaking engagement and you can check out Sherman's 20-minute visit with Resch and Adobe Summit goers right here, listed under "Keynotes" and then "The Reinvention of Marketers - Wednesday, March 26 - Chapter 3."

Sherman's marketing wizardry was on display again last night in Memphis, Tenn. at the site of the NCAA Tournament's Sweet 16. Sherman was in attendance when his 10th-seeded Stanford Cardinal fell to the 11th-seeded Dayton Flyers, 82-72, but Sherman wasn't one to let the opportunity go to waste. The Seahawks cornerback posed for a selfie with former United States Secretary of State Condoleezza Rice, who sat one row behind him in the stands, and also found time to mingle with NBA legend Reggie Miller, who was part of CBS' television broadcast.

The Seahawks added another member to their "Legion of Boom" defense last night, signing cornerback Phillip Adams off a two-year stint with the Oakland Raiders. Adams was with the Seahawks from December 2011 to the end of training camp in 2012, when he was released on the team's roster cutdown to 53 players.

Here at Seahawks.com, Digital Media Writer Clare Farnsworth collects several mock drafts from around the web and highlights who NFL experts have the Seahawks selecting at No. 32. Farnsworth chimes in with some thoughts of his own on each potential pick.

Dan Hanzus of NFL.com's Around the League has his latest mailbag entry, answering who he believes will win more Super Bowls in their career - Seahawks quarterback Russell Wilson, San Francisco 49ers quarterback Colin Kaepernick, or Indianapolis quarterback Andrew Luck. Hanzus writes, "Russell Wilson gets the nod for me. Head starts matter in this conversation, and getting the first one out of the way is like asking the three guys to run the mile, then giving Wilson a 30-second advantage. Wilson also plays for the best team and it still looks that way after free agency (sorry, the Broncos will never scare the Seahawks after what happened at MetLife Stadium)."

Terry Blount of ESPN.com looks at what the Seahawks have lost from a statistical standpoint after 10 players from their Super Bowl championship squad have either been released or signed with other clubs in free agency.

A lot of the spotlight Thursday was on Texas A&M quarterback Johnny Manzeil's pro day, and Chase Goodbread of NFL.com details nine things we learned from the 2012 Heisman Trophy winner's workout.

Greg A. Bedard of TheMMQB.com believes playoff expansion is inevitable, so he's proposing the NFL entertain a Sweet 16-style tournament where first-round byes are eliminated and eight teams from each conference battle it out for the Lombardi Trophy.

And Bill Barnwell of Grantland.com recaps which rule changes made the cut, which proposals were tabled, and which adjustments were turned down at the recently-completed NFL Annual Meeting in Orlando, Fla.

Did I miss anything you think is worthy of inclusion? Let me know on Twitter @TonyDrovetto
Seahawks Auctions
Game Rewind: Seattle Seahawks