Carroll and Ballmer Announce Community Campaign

Posted Sep 15, 2011

'A Better Seattle' will raise awareness and funds to prevent gang violence.

RENTON, Wash. - Seahawks Head Coach Pete Carroll and Steve Ballmer announced today the launch of ‘A Better Seattle,’ a community campaign to raise awareness and funds to prevent gang violence in Seattle and south King County.

“A Better Seattle is a campaign that has brought together policy makers, elected officials, law enforcement and community members to help kids in our community be safe,” said Seahawks Head Coach Pete Carroll. “We are committed to take action that will result in a reduction of gang and youth violence in our communities.”

A major focus of the campaign is to support Alive & Free, a program of the YMCA of Greater Seattle.

“Pete Carroll has shown incredible leadership on the field and in the community and I am thrilled he is bringing that to create A Better Seattle,” said Steve Ballmer. “We believe in the importance of providing youth with better opportunities and Connie and I are proud to partner with the Seahawks and the YMCA of Greater Seattle to support this effort.”

The Y’s Alive & Free program will serve as the official street outreach program for ‘A Better Seattle’ due to their proven track record to reduce gang violence.

“Alive & Free provides young people with the knowledge and skills they need to become responsible, empowered and self-sufficient adults and active members of the community,” said Bob Gilbertson, Jr., President & CEO, YMCA of Greater Seattle.

The Y’s Alive & Free program provides staffing, training, food, medical care, educational supplies, case management support and in-reach programs to youth in King County juvenile detention facilities and other essential services.

“The Seahawks will fully support and manage A Better Seattle,” said Seahawks President Peter McLoughlin.

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