A Festivus for the rest of us

Posted Dec 27, 2013

A day after the Seahawks dropped its first home game in nearly two years was Festivus.

A day after the Seahawks dropped its first home game in nearly two years was Festivus. Given that the social media trends this week seem to have followed the path of the cult-classic holiday, I thought we could have some fun and examine the social media fallout from the 17-10 loss to the Arizona Cardinals. So, gather around your Festivus pole and read on…

The airing of grievances

While the defense played a dominating game, scooping up four interceptions and two sacks, the offense sputtered. @DangeRussWilson had what may have been his worst performance since entering the NFL as he went 11/27 for only 108 yards.

As the frustrations mounted, those watching the game took to social media to air their grievances. As I was in the stands, I could hear the boos and murmurs of a failing offense. But on Twitter, the criticism was a bit more pointed.

Social media offers an opportunity for a form of group therapy. Commiserating with each other can make the process of a loss easier. But, it can also amplify the complaints and lead to a mob mentality that can quickly escalate. A fan booing in the stands can quickly be silenced by cheers. A witty tweet tearing the team down can spiral with retweets and favs. Neither is productive, but is a way that fans have coped with hard times. Social media is just a different medium.

Feats of strength

Being able to control the conversation is a continuous challenge when things go south for the team. The Seahawks real-time team makes an effort to engage with fans and ensure everyone has a good time while watching a sport. The volume of tweets and Facebook posts is enough to keep a team of four people posting content to keep up with everything.

This week, the Seahawks were mentioned 24,717 times on game day. There were nearly 64,000 mentions across Twitter alone from Dec. 18-25. On Instagram, each photo generates an engagement score of nearly 17,000. This means that each photo the Seahawks post generates 17,000 likes, comments and re-posts.

Or, in some instances many more.

The ability to monitor and interact with the thousands of fans (and legions of fans of other teams) is a true feat of strength. During the week, the Sunday conversation on Facebook accounts for 39.5 percent of the comments for the whole week.

Festivus miracles

As we look forward to Sunday’s game against the St. Louis Rams, it’s another championship week. Fans have turned positive again as we look toward locking up the number one seed in the NFC with a victory.

Go ‘Hawks!