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Seahawks and Outerwall Announce Partnership
“The values of Outerwall align perfectly with our mission and commitment to the community,” said Seahawks President Peter McLoughlin. “The Spirit of 12 Partners is a wonderful and highly successful program that has supported many children in the Pacific Northwest during the past 10 years.”
As part of the partnership, Outerwall will participate in the Seahawks “Stats for Kids” program, which raises money for charity through on field performances. Outerwall will donate $512 for every Seahawks’ first down gained at home during the preseason and regular season to the designated Spirit of 12 Partner for each home game. The donation amount of $512 represents the five nonprofit partners and the 12 signifies the Spirit of 12.
“Outerwall is committed to making meaningful contributions to support organizations that align with our mission to create a better everyday for our customers and communities,” said J. Scott Di Valerio, chief executive officer. “As the cornerstone of our partnership with the Seahawks organization, we are directly supporting each of the Spirit of 12 nonprofit partners, which have a long track record of youth development and making every day better.”
The Spirit of 12 Partners for 2014 are Boys & Girls Clubs Washington State Association, Camp Fire Snohomish, Girl Scouts of Western Washington, Treehouse and YMCA of Greater Seattle.
About Outerwall Inc.
Outerwall instills corporate responsibility practices throughout the company through programs such as community grants, paid volunteer time for employees and matching employee charitable contributions. In 2013, the company reached its goal of donating 1% of the previous year’s after-tax profits, with a grand total of more than $1.5 million in charitable giving.
The company changed its name from Coinstar, Inc. to Outerwall Inc. in July of 2013 to reflect the evolution of the company from a single coin-counting kiosk business into multiple automated retail businesses. The transition to Outerwall signifies the company's next chapter as it continues to push the walls of retail out to bring new and inventive solutions to consumers, retailers and partners.
Outerwall has more than 20 years of experience creating some of the most profitable spaces for their retail partners. Outerwall is leading the next generation of automated retail and paving the way for inventive, scalable businesses. Outerwall™ kiosks are in neighborhood grocery stores, drug stores, mass merchants, malls, and other retail locations in the United States, Canada, Puerto Rico, the United Kingdom, and Ireland. Learn more at www.outerwall.com.
SOURCE Outerwall Inc.
About Spirit of 12 Partners
In the fall of 2004, the Seattle Seahawks Charitable Foundation unveiled the Spirit of 12 Partners program, a collaboration among Seattle youth service organizations, the Seahawks, CenturyLink and The Paul G. Allen Family Foundation. Under this program, community-based nonprofits sell the Seahawks game day program during the team’s home games. Each partner keeps 100% of the proceeds, which is matched by The Paul G. Allen Family Foundation. In 2013, more than $365,000 was raised in the program and more than $2.70 million in total funds since 2004.