American Family Insurance
Touchdown City


Welcome to American Family Insurance Touchdown City! Come join us at this interactive football experience for fans of all ages.


What you can expect:

  • Unique games, displays, football skill tests, and entertainment await fans inside the 170,000 square foot CenturyLink Field Event Center
  • Listen AND watch while 710 KIRO kicks off game day for the pre-game broadcast LIVE from Touchdown City
  • Free face painting— That’s right, we’ll get you ready for game day, face paint and all at the “Get Your Game Face On” station.
  • Sea Gals Meet & Greet— Meet members of the 2012 squad from 11:30 to noon before each game and see them perform with Blue Thunder!
  • Purchase the latest Seahawks gear including the customized Seahawks jerseys from the Seahawks on-site Pro Shop Kiosk located on the east side

Do I need a ticket?

Admission is FREE and open to all Seahawks fans three (3) hours before each home game.

Where is Touchdown City Located?

American Family Insurance Touchdown City is located inside the CenturyLink Field Event Center, which is connected to the south end of CenturyLink Field off Occidental Avenue.

Seattle Seahawks 2014 Home Schedule   /   View Complete schedule

SEPT. 4th

SEPT. 21st

OCT. 12th

NOV. 2nd

NOV. 9th

NOV. 23rd

DEC. 14th

DEC. 28th


The Seattle Seahawks have partnered with American Family Insurance and music promoter Live Nation to present a new talent competition entitled “Dream Show Seattle.” Beginning on August 22 against the Chicago Bears, the contest will span the regular season with the winning band performing live at halftime during the Seahawks regular season finale on December 28 against the St. Louis Rams.

Hosted inside American Family Insurance Touchdown City at CenturyLink Field on game days, eight aspiring bands will compete head-to-head in the hopes of achieving their musical dreams. Artists will face off on the main stage two at a time, and will perform original music. The band receiving the most support via fan voting will advance to the next round. In addition to Dream Show Seattle, Touchdown City will feature two American Family Insurance booths offering exclusive signed Seahawks memorabilia for event patrons.


“CenturyLink is the official high-speed internet service provider of the Seattle Seahawks. Stop on by the CenturyLink Trailer this week for your chance to win exciting prizes and more! Home Field. Home Team. Home Internet. CenturyLink”


Stop by the Bud Light Seahawks tent and test your skills at the Football toss to win prizes and also to enter to win the Bud Light Ultimate Seahawks Flyaway! Grand Prize includes a trip to Phoenix Arizona on a private jet, a night on the town, tickets to the game, Bud Light gear and more!


Join the Official Broadcast partner of the Seattle Seahawks for fun and games before each game and for a chance to meet Q13 FOX on-air talent.


Come early to enjoy the LIVE pre-game radio show hosted by Dori Monson and former Seahawks Paul Moyer, Sam Adkins, Dave Wyman, Craig Terrill and Mack Strong.


Join Safeway, the Exclusive Grocery Partner of the Seattle Seahawks for tasty tailgate treats and games before each home game in Touchdown City.


Step into the swirl and grab some tickets. Each one is a chance at a sweet $100 gift card, courtesy of the Seahawks Bankers, a.k.a. HomeStreet Bank.


Stop by the Great Clips booth and get your hair or beard colored in Seahawks Blue and Green! Just what you need before heading into the stadium to cheer on your Seahawks!


More information coming soon...