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Breaking down the social trends of the first loss

Posted Oct 11, 2013

As the final seconds ticked off, I tweeted my sadness over the loss. But, in breaking down the stats from the game, it looks like many were tweeting their surprise over the Colts upset victory.

As the final seconds ticked off, I tweeted my sadness over the loss. But, in breaking down the stats from the game, it looks like many were tweeting their surprise over the Colts upset victory.

SHARING THE LOVE

Being active on a few of the fan forums, I wanted to introduce you to several of the options that are out there:

SeattlePI.com/forums
SeahawkBlue.com
Seahawks.net
SeahawksHuddle.com
SeahawkSal.com

Members of SeahawkBlue.com are descending upon Seattle for its 8th annual Return to the Motherland. To share some of those memories, I connected with one of the sites founders, TC (that's Top Cat to those in the know) for a brief Q&A.

However, the margin of mentions on game day was not as close as the game itself. @Colts were mentioned 23,068 times while @Seahawks appeared in 15,817 tweets on Sunday. On Facebook, the conversation was spirited and at times vociferous (to coin a phrase used by Andrew Luck to describe his former Stanford teammate, Richard Sherman). In fact, the official Seahawks Facebook page was able to reach more than 3.5 million people with its five posts on game day.

But while the Seahawks may have lost last week's game, they gained something that will hopefully be special soon.

Wide Receiver Percy Harvin returned to Seattle this week to continue rehabilitating his surgically repaired hip and hopefully emerge from the physically unable to perform list in time for a tough stretch of away games against NFC West opponents. While he doesn't tweet often (six tweets since July 30, 2013), his tweets do get noticed. That one was retweeted more than 3,600 times and generated numerous articles around the world.

#12s were pretty vocal about the loss. And while some were in tears:

Others simply were a bit in shock:

And the players took note of the support they were receiving from the fans:

I wanted to quickly talk about the concept of the social object. A social object is the trade capital of the Internet. It is the video or blog post or meme that gets shared time and time again. Sometimes it is impactful and other times it is just something that is ridiculously cute:

That video has been seen in numerous places around the Internet. It's been on newscasts, forums, Facebook, you name it, it's been shared. Now, if you'll excuse me, I'm off to print the roster for my three-year-old daughter. Follow her on Twitter at @babyberto to see if she gets the players right.