Posted Nov 15, 2013

To those that have chosen to volunteer to risk their lives and health for the protection of our freedoms, thank you.

Thank you.

To the men and women on the front lines. To the husbands and wives and sons and daughters and mothers and fathers and aunts and uncles and friends and cheerleaders. To those that have chosen to volunteer to risk their lives and health for the protection of our freedoms, thank you.

Following last week’s 33-10 victory over the Atlanta Falcons, social media and the NFL have had one focus: #SalutetoService.

This week is the #SalutetoService game for the Seahawks and the NFL. A two-week opportunity to recognize the efforts and sacrifices made on behalf of all of us. The Seahawks have invited numerous servicemen and servicewomen to the game and have spent the last week recognizing our armed services using the hash tag #SeahawksSalute. Please go take a second to tweet/Facebook/Instagram/Google your thoughts on what our servicemen and servicewomen do for us.

One of the interesting trends I’ve noticed is that social media traffic tends to be a bit lower during away games. Which is surprising to me. In fact, during this week’s game, @Seahawks was only mentioned on Twitter 17,127 times on game day. During last week’s home game, there were 28,203 mentions of @Seahawks.

While this week’s focus is on the military, last week’s focus was on Golden Tate. His one-handed catch helped generate 5,397 mentions during the game at Atlanta. I even managed to talk my wife into creating the next great meme. Look out Tebowing, here comes #Tateing.

One of the interesting stats that jumped out at me was how popular #BeastMode is. In fact, despite running back Marshawn Lynch having 145 yards and one touchdown by going full beast mode, #beastmode was more popular on the day before the day before the game. On Friday, #beastmode was mentioned 6,339 times compared to 6,199 on game day.

As we gear up for this weekend’s game, let’s all take a moment to thanks those who serve and those that support those that serve. #GoHawks and #ThankYou.

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From the Blog

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