Posted Nov 1, 2013

Watching the Seahawks escape St. Louis with a 14-9 victory over the St. Louis Rams on Monday Night Football, the tweets and Facebook posts appeared almost as fast as my heart beat.

Watching the Seahawks escape St. Louis with a 14-9 victory over the St. Louis Rams on Monday Night Football, the tweets and Facebook posts appeared almost as fast as my heart beat.

We’ll put it in some perspective. On Facebook, the Seahawks posted two posts on Sunday. This resulted in a potential engagement score of just over 7,000 (engagement is the sum of likes, comments and shares). On Monday though, the Seahawks posted eight game day updates resulting in an engagement score of 94,653. That’s more than 13.5 times the previous day’s engagement.

It is the same story on Twitter. On Monday the tweets from @Seahawks had a potential reach of 178,680,947. Potential impression is the total number of times a tweet from an account or mentioning an account could appear in users’ Twitter feeds.

In social media, it is commonly accepted that visual posts foster more engagement. And that was definitely true this week. The tweets from @Seahawks with an image were definitely more popular. This tweet...

... had 1.2 million potential impressions. Yet this tweet celebrating the first of two touchdowns generated only 463,724 impressions.

This week’s social media stats report didn’t contain the word “taunting.” That’s probably a good thing though as I think it would have skewed the results.

The visual stories are also popular on Instagram.

One of the things I found interesting is that despite the fact that more than 2,400 comments were posted last week, the top commenter had only 18 of them. Fortunately she appears to be a Seahawks fan.

Unlike the person with the second most comments who seems to be in search of a positive fan base.

Instagram also appears to generate engagement for a longer time. When we pulled the report on Oct. 29, the most-popular picture had 17,790 likes. But as of Thursday evening, it was closing in on 20,000 likes.

As the team gets ready for the Tampa Bay Buccaneers to enter the Century Link Field madhouse, what sort of pictures do you enjoy seeing the most? I love seeing the candid shots from players as they get ready for battle. But the fashion choices can be pretty comical sometimes too.

Now, who’s ready to get #LOUDER and scream our faces off on Sunday.


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From the Blog

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