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#12s enjoy the ride of three games in 11 days

Posted Oct 18, 2013

A high level recap of the social media landscape over the past week.


We’ve seen a lot of football over the last few weeks days. And after the Seahawks took care of the Arizona Cardinals 34-22 in front of a national TV audience on Thursday Night Football, they have improved to 6-1 for the first time in franchise history. Three games in 11 days. And now it is 11 days until the next game.

The stat of the week from social media for me actually comes from the game against the Titans. Between Sunday Oct. 13-Monday Oct. 14, the word “Seahawks” appeared on Twitter more than 69,400 times.

One of the interesting parts of doing this column and watching social media much more closely has been observing the wide range of ways people talk about the Seahawks. Tweets with Hawks, Seahawks, #GoHawks, Seahawk, #12s and all of the variations make it nearly impossible to get an accurate count of how wildly popular the Seahawks are on social media.

But the stats we can measure tell a pretty clear story: The Seahawks fan base is decidedly #louder. On Oct. 13, @Seahawks had 15,065 mentions while @TennesseeTitans had 3,419.

That trend continued on to Thursday night’s victory with @Seahawks getting 3,459 mentions while the @azcardinals had only 2,585. Those numbers seem low to me too.

But after hearing the passion of the #12s at the stadium for the game in Arizona stymie the NFL Network’s post-game crew with their cheering, I think it’s because everybody was at the game and not tweeting. And the video clips, fan tweets and Facebook posts we saw following were just as good.

There’s nothing like the thrill of experiencing being at field level. I was able to make it to the field before the Titans game with about a hundred of our closest Seahawks friends.

I chose to “travel light” for this experience and used Instagram to capture some pictures and videos:

OK, I think I may have gotten into trouble on that last one… But I wanted a better view of the team!

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